Today is not only the last day of June, meaning the height of summer is getting progressively closer, but it’s also National Social Media Day. This relatively new ‘holiday’ is now marking its 8th year since conception by Mashable in 2010. Mashable launched Social Media Day to celebrate the impact that social media has had […]

Depending on your industry, the hotter months can cool down your business’ sales. Here are a few ways to combat the slow summer and get your name out there:   1. Higher temperatures, lower prices. Everyone loves a summer sale. If your competitor is tossing around discounts and you aren’t, your customers will start to […]

The growth of digital advertising has skyrocketed. It’s everywhere, and it has clear benefits over traditional ad placement. Open any of your social media accounts. You almost immediately see paid posts, ads retargeting you for that flight you’ve wanted to book, celebrity endorsements on your Instagram feed, and so much more. We want to focus […]

13 Apr 2017

AMPs at SynergyFX

As a business in Columbia and a member of the Howard County Chamber of Commerce, AMPs takes every opportunity to get to know other local businesses. When our project manager Ariana won a two-week free trial at SynergyFX in a raffle, she brought Caitlin and Stephanie along to try out what the woman-focused gym had […]

Santa Claus isn’t quite on his way to town, but it’s never too early to start planning for the end of the year. End-of-year giving campaigns are notoriously fruitful for nonprofits. In fact, nonprofits will raise 25-30% or more of their total annual campaign goal from mid-November through December 31.   But you won’t get […]

01 Jul 2016

Sharketing

Every year Discovery Channel delivers arguably the most highly anticipated week of the year: Shark Week. People gather in front of their TVs to watch the year’s new footage and findings about the creatures that span oceans and rivers. Not many television events draw this much attention without the promise of some sort of competition, […]

  Being a full-service agency, there are a lot of terms we can use to describe what we do. Marketing, advertising, communications, branding, etc. “But aren’t marketing and advertising the same thing?” Do a quick search and you’ll find a variety of answers to this question. Some assert that they are completely separate professional fields, […]

Good designers owe a lot to psychologists, and we’re going to use famous logos to prove it to you. Gestalt is a psychological term referring to an organized whole that is perceived as more than the sum of its parts. That sounds pretty abstract, but it basically means our brains sometimes organize visual elements together […]

Maybe you’ve never really thought about using email as a part of your marketing strategy. Maybe you’ve been doing it for years. But are your strategies evolving as the trends do? Each year presents changes in where your marketing emails are going and how people are interacting with them. See our latest infographic for 2016’s […]