Santa Claus isn’t quite on his way to town, but it’s never too early to start planning for the end of the year. End-of-year giving campaigns are notoriously fruitful for nonprofits. In fact, nonprofits will raise 25-30% or more of their total annual campaign goal from mid-November through December 31.   But you won’t get […]

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” -Tom Goodwin Senior vice president of strategy and innovation at Havas Media   […]

01 Jul 2016


Every year Discovery Channel delivers arguably the most highly anticipated week of the year: Shark Week. People gather in front of their TVs to watch the year’s new footage and findings about the creatures that span oceans and rivers. Not many television events draw this much attention without the promise of some sort of competition, […]

  Being a full-service agency, there are a lot of terms we can use to describe what we do. Marketing, advertising, communications, branding, etc. “But aren’t marketing and advertising the same thing?” Do a quick search and you’ll find a variety of answers to this question. Some assert that they are completely separate professional fields, […]

Good designers owe a lot to psychologists, and we’re going to use famous logos to prove it to you. Gestalt is a psychological term referring to an organized whole that is perceived as more than the sum of its parts. That sounds pretty abstract, but it basically means our brains sometimes organize visual elements together […]

Maybe you’ve never really thought about using email as a part of your marketing strategy. Maybe you’ve been doing it for years. But are your strategies evolving as the trends do? Each year presents changes in where your marketing emails are going and how people are interacting with them. See our latest infographic for 2016’s […]

If you’re located in Maryland like we are, you have probably seen the signs, license plates and advertisements encouraging you to “Save the Bay.” But what does that mean, and why should you care? Well, by ignoring the factors that contribute to pollution of the Chesapeake you are actually putting your business at risk. Get […]

Good photos can make or break your marketing efforts. AMPs has a few tips to help you take great photos for your marketing materials and use them to best serve your business or organization: